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Nesto Opens 47th Hypermarket At Shaqra, Riyadh


Nesto Hypermarket, the fastest growing retail chain in the region, has inaugurated its 47th outlet in Shaqra city, Riyadh. The outlet was inaugurated by Mr. Mohammed Bin Saud Al Hilal (Governor of Shaqra) and accompanied by Mr. Abdullah Mohammed Al Qasem (member of local council of Shaqra - Former governor of Huryimila),  Col. Fahad Al Yahya (Director of Shaqra Police), Col. Abulrahman Al Mojaly (Director of Shaqra Civil Defense Director), Engineer Abdullah Al Harbi (Mayor of Shaqra), Ali Al Subaie (branch of Finance Director), Raed Al Saab (Shaqra Chamber of Commerce Director) in the presence of Nesto directors Mr. Noufal KP, Mr. Siddique Koroth, Mohammed AlHarbi, Mr. Mohammed Koroth, Nasar KI,  other leading government officials and dignitaries.
The new Hyper Nesto is located in Al Basateen Mall, King Saud Road, Shaqra.  Nesto Shaqra is the 5th outlet in Riyadh province.
Nesto is well known for the best quality products for lowest price in the city. They have added more value for customers’ spending by offering various promotions and discounts throughout its life since inception.
“Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience” said Director, Mr. Noufal.
The new NESTO would focus in serving quality products at affordable prices to ensure that a broad cross section of the community around would be able to benefit from its stores. Focusing on quality, the group endeavors to ensure that there is parity in pricing structures between their other retail outlets. At NESTO, fresh vegetables and fruits would be made available at comfortable rates for one and all. In spite of competition, NESTO has always been able to maintain their prices and profile among its target audience comprising Arabs, Indians, Pakistanis, Philippines and a host of other nationalities. For us, it is the “Customer first” Policy which has always ensured a very high level customer loyalty and retention.
The group is planning to open hypermarkets in all the major cities in Saudi with a clear focus on quality and affordability to the masses.
Nesto was established in 2004, by having a moderate start, Nesto now has became a pioneer by having 47 Outlets in UAE, KSA, Bahrain, Kuwait and Oman.
The rapidly growing Nesto retail chain is owned and operated by Western International Group which has a wide range of brands that cater to a cross section of the market.
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